No topic Essay Example | Topics and Well Written Essays - 1000 words - 3

No topic - Essay Example The article emphasizes the fact that once Google launches its â€Å"Google Editions†, the online service to sell e-books, it would be in direct competition with another behemoth in the area of digital books, Amazon. The main issue analyzed here is the competition from Amazon and their pricing strategy along with the distribution channels both companies will adopt to market their services since the real winner will be the product that reaches the customer in the most convenient way possible. It is a well known fact that Amazon is the leader in the space for selling books and accessories online. It was one of the first companies to set up a website for selling books and accessories online. The success of the model pioneered by Amazon spurred many companies (Barnes and Noble, Borders etc) to enter the area of selling books online. The article clearly highlights the potential for rivalry between Google (once it launches Google Editions) and Amazon as both the companies are essentially targeting the same market i.e. the consumers of e-books. Further, the article discusses the possibility of a â€Å"price war† where each of the competitors would be going in for a â€Å"race to the bottom† in search of the consumers for their products. The Implications of this strategy would be discussed in due course. This section analyzes the case from the 4P’s of the marketing mix, namely: Price, Product, Place and Promotion. These are the cornerstones of any marketing strategy and the successful execution of these in a combination or individually would determine the success of the venture as is being undertaken by Google. The marketing mix is the â€Å"set of controllable, tactical marketing tools that the company blends to produce the response it wants in the target market.† (Kotler, 2009 63) To take the first component of the Marketing mix, the biggest advantage that Google has is its competitive pricing. Since the

Law Term Paper Example | Topics and Well Written Essays - 500 words

Law - Term Paper Example The disastrous effects of these truths could carry forward into our future life which needs to be averted. (150 Words) Outline: Our present energy resources may not last long due to high rate of usage and unbridled consumption, especially by the industrial sectors. Therefore it has become necessary to seek new and alternative means for addressing this issue and providing means of its alleviation and mitigation, if not a long term solution that could effectively deal with this current issue. Developing several ways and means by which the dependence and funds spend on fossil fuels and contemporary energy sources could be reduced and innovative ideas leading to outsourcing of alternative energy sourcing could be developed and gainfully employed. Innovating and development may take time and resources. It is a long drawn process which requires sustained efforts and investments. It is also necessary to develop newer techniques through which existing energy resources could be optimized and effective control measures taken to limit its ineffective and inefficient use, through innovation. Introduction: The subject of seeking alternative and substitute means of generating energy resources needs to be seen in the context of depleting resources, due to mismanagement and slack control mechanism which does not address the core issues. Although much has been said about the need to tackle energy crisis on a war footing and seek renewable and alternative areas like harnessing wind, solar or nuclear energy for the advancement of human society, there are many areas in which improvements could be made for achieving such objectives. In the first place, there is legislation in place that is designed to control the use of energy. This is done by creating hybrid or alternative fuel usage in vehicles. It is planned that by year 2018, nearly 50% of